Design your incentives and meetings to drive behavior, reward performers, and have a societal impact at the same time. More and more companies are focusing their incentive programs to philanthropic efforts by adding charity and social work components to their events.
One of our large pharmaceutical clients established a partnership with a major transplant foundation, without any press or hoopla. They donate all the air & hotel points that their department accumulates to families who cannot afford the high cost of accompanying their spouse/children to out of town procedures. To date, they have assisted more than 30 families in this program. If you ask me, that is the sincerest form of giving, mainly because they took painstaking efforts to ensure that nobody will ever hear about it.
What would really have the most impact would be to find a needy cause that is near and dear to your business, so that you can tie it
The following are a few additional worthy causes:
Susan G. Komen: http://cms.komen.org/komen/Partners/CorporatePartners/index.htm
Toys for Tots: http://www.toysfortots.org/donate/default.asp
Build-a-Bike: http://www.leadersinstitute.com/teambuilding/buildabike.html
Habitat for Humanity: http://www.habitat.org/cd/local/
Ronald McDonald House: http://www.rmhc.com/volunteer/
Boys & Girls Club of America: http://www.bgca.org/programs/
Red Cross: http://www.redcross.org/services/volunteer/0,1082,0_325_,00.html
This is not necessarily an incentive, but a great article on how an association can use their members to collectively make a huge impact: http://meetingsnet.com/financialinsurancemeetings/news/financial_services_society_0507/
As we all know, incentives are a powerful method to drive results from your sales teams. Incorporating social responsibility into your program can help build teamwork and goodwill, while hopefully generating some well-deserved PR.
One of our large pharmaceutical clients established a partnership with a major transplant foundation, without any press or hoopla. They donate all the air & hotel points that their department accumulates to families who cannot afford the high cost of accompanying their spouse/children to out of town procedures. To date, they have assisted more than 30 families in this program. If you ask me, that is the sincerest form of giving, mainly because they took painstaking efforts to ensure that nobody will ever hear about it.
What would really have the most impact would be to find a needy cause that is near and dear to your business, so that you can tie it
The following are a few additional worthy causes:
Susan G. Komen: http://cms.komen.org/komen/Partners/CorporatePartners/index.htm
Toys for Tots: http://www.toysfortots.org/donate/default.asp
Build-a-Bike: http://www.leadersinstitute.com/teambuilding/buildabike.html
Habitat for Humanity: http://www.habitat.org/cd/local/
Ronald McDonald House: http://www.rmhc.com/volunteer/
Boys & Girls Club of America: http://www.bgca.org/programs/
Red Cross: http://www.redcross.org/services/volunteer/0,1082,0_325_,00.html
This is not necessarily an incentive, but a great article on how an association can use their members to collectively make a huge impact: http://meetingsnet.com/financialinsurancemeetings/news/financial_services_society_0507/
As we all know, incentives are a powerful method to drive results from your sales teams. Incorporating social responsibility into your program can help build teamwork and goodwill, while hopefully generating some well-deserved PR.
Posts
No comments:
Post a Comment