In addition to it's recent announcement of service to Minneapolis/St. Paul, Southwest recently announced special airport security lines for frequent travelers. Appropriately entitled "Fly By" security lanes will be open to Business Select passengers, in addition to elite members of their Rapid Rewards program.
The program will be rolled out later this month at Phoenix Sky Harbor International, Orange County John Wayne, Denver International, San Francisco International, Los Angeles International Baltimore/Washington International and Dallas Love Field. While the program is in it's launch phase, they anticipate rolling it out to all major hubs.
"Expediting passengers through security is just one example of how Southwest is enhancing the customer experience by offering added convenience for seasoned travelers," said Kevin Krone, vice president of marketing, sales and distribution.
With their huge win in gas price hedges a couple years ago, along with their financial strength, it seems while all other airlines are grasping at straws, Southwest is increasingly improving their position in the marketplace and with business travelers. While they have traditionally positioned themselves towards consumer travel, they are gaining more traction in the corporate market with their new programs and on-time flight arrivals and departures.
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